Digital Marketing News: Marketing Technology
Reach an audience of more than 2.3 million active marketing professionals. Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
45% of customers use and trust AI tools to find brand information
1 day ago · The vast majority (94%) of customers look for brand information on websites other than Google, Bing, Facebook, and Apple, and among Gen Z, 71% choose Instagram and 66% go to TikTok. The research shows that AI’s rise influences the traditional search space too, as 49% of respondents reported that they are likely to trust an AI-generated ...
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Finding success in the new programmatic era. The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem.
EU vs Temu: Digital tactics under fire - marketingtechnews.net
Nov 6, 2024 · The EU-Temu standoff intensifies as the European Commission launches a formal probe into the e-commerce platform’s marketing practices and user engagement tactics. The probe, launched on October 31, targets everything from the platform’s addictive reward systems to its product recommendation algorithms. For Temu, whose EU user base exploded ...
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · In September 2023, we asked 516 marketing professionals about their predictions for the biggest digital marketing trends in 2024, and a staggering 92% said that integrating AI into their marketing will be the number one trend. The industry is seeing a significant shift, with marketers redefining their strategies to improve their results with AI ...
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they ...
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged ...
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Marketing Archives - Marketing Tech News
Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.
Data Archives - Marketing Tech News
Sep 26, 2024 · Hey marketers, we get it—2024 has been a really hard year. You're juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves …