When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Discover how AI adoption in marketing drives efficiency, customer loyalty, and market leadership through data-driven, ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices ...

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research. First, the good news: B2B marketers are indeed finding success with content ...

The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn't used to team autonomy and alignment. OKRs ...

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...

Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...