The eight biggest movie theater chains in the U.S. and Canada — including AMC and Regal — will invest $2.2 billion to make upgrades.

Then it must be zip lining! In a new initiative, the biggest movie theater chains in the country could be shifting to ventures that make their cinemas more akin to – well, anything other than the cinema.

The largest theater chains including AMC Entertainment , Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.