In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Gucci and Louis Vuitton are two of the most recognizable names in luxury fashion. While both brands have a long and storied ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Atlas Copco Group has announced the appointment of Shalini Sharma as the new general manager for its Brand Studio in India.

In today’s rapidly evolving digital landscape, protecting brand identity has become more critical than ever. With the rise of ...

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...

Function is taking priority over form, with chunky, comfortable shoes now the height of fashion. These are the models and ...

The prevailing wisdom is that short is good when it comes to naming brands. But longer names are more memorable and offer vital opportunities for storytelling ...

Which? has revealed which hotel chains are the best - with three leaving holidaymakers less than impressed by their experiences.