Amazon.com is launching an new section to its app and website focused on items that cost $20 or less as the internet retailer looks to fend off rising competition from low-cost platforms Temu and Shein.

The ultra discounted finds will take 2 to 3 weeks to arrive, but are backed by the e-tailer’s ‘A-to-z Guarantee.’

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.