The brand has also mastered the art of grabbing attention and media coverage that would have been impossible with only traditional paid-advertising techniques. By inciting public debate, generating ...
Discover how this versatile format can elevate your brand's narrative -- from showcasing sequential stories to highlighting ...
Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new ...
Want to level up your selfie game and finally learn the ways of Gen Z's? Don't want the young ones to call you out with your ...
Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana
Speaking during the launch of the Kantar BrandZ Most Valuable Indian Brands Report, both agreed that a strategic focus on ...
As a result, brands and government curbed their ad budgets, and the growth in ad spending was relatively ... This year, more than ever, brands and their partners need a hard look in the mirror to ...
Ads for the Hell Pizza chain regularly invite complaints on religious grounds. But none have been upheld, reflecting more ...
Strategies for building a strong employer brand that attracts and retains the best employees Picture stepping into an office that hums with life You instantly feel like you belong there ...
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