Facebook is making “views” its primary metric to measure the performance of content, bringing it in line with Instagram ...

Want Facebook ads that stop the scroll and drive sales? Get the scoop on what goes into high-converting ads, plus a practical ...

Facebook and Instagram users in the European Union will be able ... Meta announced several changes to their “pay or consent” ...

We will significantly reduce the price of Subscription for no ads, and offer people in the EU an additional new choice to use ...

In this edition of "Ask the Board," we asked , Founder of Kole Jax Designs, to share how she harnessed Facebook to launch a ...

In May, the first ad of the gubernatorial race showed Lt ... This is the guy … who says, ‘women can’t lead’ and ‘some people ...

Meta extended its ban on new political ads on its platforms through Election Day, the social media giant announced Monday.

The new Snapchat form also integrates with several CRM platforms, like Zapier, as well as with Google Sheets in November as a lower-cost option for smaller businesses. Previously, lead reports would ...

Joining the beta gives businesses the opportunity to lead the way in creative optimization and be among the first to use a tool designed to revolutionize how Facebook ad performance is analyzed. How ...

A new Harris-Walz campaign ad voiced by actor Julia Roberts encourages ... polling leads among male voters and Harris with a large lead among female voters. “In the one place in America where ...

But despite bringing in record revenue bolstered by its core ad business, the tech giant’s ambitious plans to significantly ramp up its spending on A.I. bets—many of which have yet to directly pay off ...