Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had Best Buy, Barnes & Noble and Macy’s.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel (MAT) apologized for accidentally putting a link to a porn site on a box for one of its dolls and urged parents to throw away the box if they bought the toy.

Mattel has pulled the dolls that promote the upcoming film adaptation of the Broadway musical because the URL printed on the packaging is not for the movie, but instead was to a porn website, The New York Times reported.

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing situation. The packaging for its upcoming “Wicked” movie dolls, inspired by the highly anticipated film adaptation of the popular Broadway musical,

Barbie toy company Mattel publicly apologises to parents after listing a not-so-children-friendly website on Wicked dolls collection packaging.