In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Bella Hines was actively being pursued by several shoe companies as she headed into her final high ... "I’m a big fan of Kobe Bryant, and he always idolized Michael Jordan," Hines said in the same ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

The Ben Affleck and Matt Damon-headed film tells the story of how Michael Jordan became the most marketable athlete of the ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Hines and her family first connected with Jordan Brand in February via Zoom, and not long after, the young hooper was ...

"Brilliant Idiots" podcast co-hosts Andrew Schulz and Charlamagne tha God commented on pop mega star Taylor Swift endorsing ...

Please, don’t push!” “Guys, you’ve got to stop pushing.” “Caitlin, please! Caitlin, please!” “Breathe, everybody.” Caitlin ...