Over the years, gimmicks and mascots have played a huge role in sports’ teams. Along with serving as inspirations, they also have strengthened bonds with their fans. In this week’s edition of my ...

The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages ...

Every festive season, adulterated food products, including ghee, flood India. Dairy giant Amul has issued a public warning about counterfeit ghee circulating in the market. This is why food adulterers ...

The Navy football team has held the nickname of Midshipmen since the Academy was founded. Navy's mascot is a goat, otherwise known as "Bill The Goat." Why? Well, according to Navy's official ...

What's the best company mascot? We've got a list of the top 20 most famous company mascots worldwide. Looking for mascot design? Say Hello. Mascots are friendly characters that represent a company.

Indian dairy brand Amul has issued a public advisory alerting consumers to counterfeit Amul ghee circulating in the market. The company has discovered that some dishonest distributors are selling ...

Georgia's English Bulldog mascot Uga didn't make the trip to Austin for Saturday's game between Georgia and Texas football. UT's live mascot Bevo got to meet a dog anyway. Kirk Herbstreit's trusty ...

Uga XI’s father was famously involved in an incident with Bevo, the Longhorns’ mascot, at the Sugar Bowl on New Year’s Day 2019. Bevo charged the bulldog – an interaction that went viral ...

He lost his head during the team runout. The Duck first came to exist in the late 1890s. The University of Oregon did not have a mascot at the time. A local sportswriter referred to the team as the ...

"Grimace is our God," jokes Amanda. This giant aubergine-coloured mascot, whose species is unknown, has seemingly transformed the fortunes of the New York Mets and their fans are lapping it up.