By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

Some smaller brands have gone dark altogether, except for highly targeted search campaigns, said Christine Rousseau, managing ...

Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.

Amazon’s Q3 2024 earnings report reveals robust growth, driven by an uptick in its advertising and cloud services sectors, underscoring its steady shift beyond e-commerce. For marketing ...

The firm, whose clients include MrBeast and Dude Perfect, has invested $940 million to support creators to date ...

Wall Street has cheered Amazon CEO Andy Jassy’s cost-cutting efforts, with the company’s shares up about 23% year to date.

One of the world’s biggest advertising and marketing groups has fired dozens of employees for ignoring its orders to return to working in the office at least three days a week.Publicis Media in US, ...

By Alex Weprin Media & Business Writer Amazon is making a big bet on the creator economy, investing in the creator-focused firm Spotter and cutting a wide-ranging deal with the company that will ...

Nicolle Pangis, a former head of the cable-ad-sales entity Ampersand, has joined Netflix as is vice president of ad sales ...

Jeff Bezos, who spiked a Kamala Harris endorsement on the editorial pages of his Washington Post, sent congratulations to ...

SEE MORE Dreams apparently do come true, for more than one singing janitor. Amazon’s new holiday ad, titled “Midnight Opus,” tells the story of a theater janitor whose vocal talent is ...

Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...