The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

While it makes sense that Audi is leaning into its EV partnership with SAIC in order to specifically target the Chinese ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...

SHANGHAI (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...